ADAC Financial Services GmbH, Munich — Managing Director, 2020–2023. Reporting directly to the ADAC Group CFO of ADAC SE, leading 24 FTE with 3 direct reports. Responsible for the full financial services portfolio of the ADAC Group including co-branded credit cards, consumer lending, and digital payment products.
Selected ADAC card visuals
Led the nationwide ADAC co-branded credit card program and issued financial loans to ADAC members together with banking partners to support e-mobility. Launched ADAC Pay — the first digital-only payment product — in early 2021 during the pandemic.
Built a Banking Partner Network from the ground up to resell ADAC credit cards and car financing as co-branding. Developed new collaboration and commission models for potential partners and automated real-time partner reporting.
Supervised SEO/SEA, promotional activities, and product development across the unit. Implemented DSGVO-compliant consent management for online marketing and coordinated with ADAC bodies including the Administrative Board, Brand Committee, Supervisory Board, and Executive Board of ADAC SE.